How Tucker Max Got Rejected by Publishing and Still Hit #1 on the New York Times Best Seller List

Originally posted on Tim Ferriss’s blog:

I first met Tim when he came to my SXSW presentation (about turning a blog into a book) to pick my brain about what had worked for me. I explained to him everything I did, and he loved the advice so much he bought me a coffee. Thanks, big spender.

[Tim: my very first encounter with Tucker is captured here on film. And, Tucker, you’re most welcome.]

We stayed in touch, and Tim called me up the other day and asked me to write a post for his blog that would outline to his readers all the things I explained to him years ago at SXSW. I told Tim that there was no need for a long post; in fact, my success could be explained in a Tweet: “Because Tucker is really fucking awesome.”

Tim politely laughed, took a deep breath, and explained to me–in the least ego-crushing way possible–that that would make a crappy blog post. He asked me to dissect and analyze what I did, and then write about it in a way his readers could utilize for their own writing.

Karens Owens and “The Duke Fuck List”

[Forgive the raw and unedited nature of this post, and that it’s a few weeks late, but I’m still on tour for my new book Assholes Finish First.]

I’ve had a ton of bullshit forwarded to me, but in the eight years my website has been up, there are two things that have been sent to me more than anything else: Maddox’s original “I am better than your kids” post, and Karen Owen’s mock thesis, known as “The Duke Fuck List.”

[If you don’t know what the Duke Fuck List is, stop reading this now, it’ll be pointless. If you want a quick breakdown of the facts, get them here. To see the actual unedited Powerpoint slides, get them here.]

And everyone who sent it to me wanted to know what I thought about it. Not just randoms either; a lot of media came to me for comment. I usually ignore media requests for commentary (much to the frustration of my PR guy, Jeff Chassen), but when Nightline asked me to do an extensive interview about it, I agreed, because I figured this would be a perfect way to get my thoughts on record without having to spend the time writing out something long and exhaustive.