I Hope They Serve Beer on Broadway

You may have heard something about a play based on my book thats coming out soon. This is not bullshit. It’s a real thing, its called “I Hope They Serve Beer on Broadway,” and it begins June 5th. Here’s the Variety article about it, and here’s where you can get tickets.

There are quite a few funny things about this play:

First: The only thing I know about Broadway plays is that I’ve never been to one.

Second: Look at the name of the dude playing me: Abe Goldfarb. He’s pictured below. Yes, that is exactly what you think it is: A Ginger Jew. That dude is playing me, Tucker Max, in this play. Seriously. AbeGoldfarb

Third: Unlike every other creative project I am involved in, I had nothing to do with creating this play. I get no credit if it’s amazing.

Here’s what happened:

A few years ago Kit Sanderson met with me about doing a play based on my book. Since I know nothing about plays and have no real desire to learn, I cut a deal with him: He does all the work in adapting my book to the stage, he can have full creative freedom in every way in creating it, but I wanted the playwright credit (for legal/IP reasons I’ll explain later). He agreed. That’s why the official title is “I Hope They Serve Beer in Broadway by Tucker Max,” but I’m not creatively involved at all. This is Kit Sandersons baby, from start to finish.

Some things I do know about the play:

1. You can drink there: They will serve beer at the theater: Seriously, full bar during all performances.

2. It’s ripped directly from the book: Unlike the movie, the play is very true to the book; dialogue, characters, scenes, etc, are all almost the same. I have no idea how he’s going to pull some of this off, but he’s going to try.

3. I’m not involved at all beyond source material: Kit raised the money to do the play, cast it, designed it, and directed it completely without any creative feedback from me. I literally have no idea where he’s going to take this. He’s never asked, I’ve never offered. I’m going to see his full vision when you do: On opening night. This is unusual for me. I’ve never really had a situation where my creative work was not only not under my control, but completely out of my control. I literally have no say on anything.


I will have a lot more to write about this in coming weeks. I am going to do some press with Kit this week, meet Abe (The Ginger Jew who’s playing me), and I’ll talk about how this play is the complete opposite of the movie and the interesting economics of plays later on in much more depth.

For now, go get your tickets, and I’ll see you at the show (yes, that means I’m going to be there, for at least the June 5th opening night, and the June 26th shows, those I can guarantee).