For most start-ups, getting to product-market fit is the hardest part. For us, it was easy; it pretty much came by accident.

We did 200k in our first two months, and 450k in 5 months–with just two pieces of media and two people in the company doing everything.

My last piece explained the only lesson you need to become an entrepreneur.

But, seriously: who the fuck am I to tell you how to start a company? What do I know?

Well, I’ve done it myself several times, and the story of my most recent start-up shows every principle in action.

When I was first getting into entrepreneurship, I asked Mark Cuban what he read or studied to learn how to start and build businesses. His response:

“Experience. It’s the only reliable teacher I’ve ever had. No books ever captured what it’s really like. You just gotta do it.”

“Evil isn’t done so often by evil people, but by good people who do not know themselves.”
-Reinhold Niebuhr

My first post in this series was about my start-up and business failures.